your road map to a modern private practice

enroll today!


Well I'm so glad we found each other! Whether you're just getting started or looking to diversify your income with a modern pivot, I've turned my Private Practice workshop into a step-by-step digital course that will give you everything you need (and didn't learn in grad school) to modernize and monetize YOUR practice from that initial vision to your well-deserved vacation.



I've re-recorded the entire course with brand new lessons, updated information and marketing strategies!

Course Topics

This module will support the foundation of your business. We will cover topics such as: establishing and protecting your business, teletherapy, paperwork, record keeping, setting your fee and common expenses. I'll share real numbers, formulas for setting your fees, and important things to consider like setting up a professional will. For those of you interested in getting an in-person office, we will get in touch with your inner interior designer and discuss the ins and outs of designing a functional and beauty-full therapy office!

In this module we will explore the landscape of modern marketing. My goal here is to give you creative options that allow you to reach your ideal client and share your voice and work. We will explore topics such as: "branding" as a therapist, building a website, online marketing and SEO, blogging, building an e-mail list, and building community referral networks.

Lastly, we will dive deep into the world of social media. You'll leave with tips and tricks to create content and boost your engagement while exploring important legal/ethical considerations as a licensed professional.

Lessons to support you with:

*Opportunities for therapists to diversify their income



*Digital Course Creation

*Hosting Online Workshops

*Working with a Virtual Assistant

*Media Kits for Therapists

In this module we will explore the ways that scarcity mindset, comparison, and burnout can steal the joy from our job and I'll offer antidotes to help you reclaim your energy and passion. We will also talk about ways you can prepare for vacations and retirement, deserve it!


Frequently Asked Questions

When you enroll today you'll have immediate access to the course materials for a lifetime and can go at your own pace, starting and finishing whenever or wherever you need to. Also, whenever I add updates to the course you will automatically receive them!

The course includes about 6 hours of videos with videos and tutorials. In addition you will find worksheets, checklists, and a copy of the slides attached to each lesson, to support you in making the course an individual and engaging experience. You can go at your own pace and have lifetime access to the course and all materials.

Here are some questions that will be explored in The Crafted Practice:

Who is my ideal client and niche?

What are the values that drive my business? What's my "WHY?"

What's my business plan?

How do I find an office and what should. I consider when signing a lease?

What is my ideal work environment and how should I design my space? What are important considerations when designing a therapy office?

What are some important ways to protect myself as a therapist and business owner in private practice?

What should I know about paperwork in private practice? What should I include in my informed consent?

What do I need to know regarding the new "NO SURPRISES ACT?"

What are some important things to know about record keeping and what do you include in your client's records?

What do you say on a consult call when you don't think it will be a good fit?

How do I integrate teletherapy into my practice?

What should I consider when it comes to my private practice e-mail and voicemail?

How do I set my fee? How do I decide whether or not to offer a sliding scale and how far should I slide?

What are some common expenses in private practice?

How do I prepare for taxes?

What does the process of "branding" look like for therapists?

How do I market to my ideal client?

What is SEO and why is it so important for my website?

What should I include in my website to optimize it for marketing and reaching my ideal client?

I'm interested in starting a podcast, how do I do it?

How do I grow my ideal instagram audience?

How could a virtual assistant help me?

What are some ways to generate content/ideas for my various platforms?

What are ethical/legal considerations in online marketing (social media, podcasting etc?)


How do I connect with other businesses to form aligned partnerships and spread my reach? What are ethical/legal considerations when partnering with another brand or business?

What is a media kit? Do I need a media kit? How do I create one?

What are some tools for building an e-mail list? 

What are some ways to diversify my income?

How do I create, offer, and market a digital course?

How do I create, offer, and market an online live workshop?

What should I consider if I choose to start a group practice?

How do I set important boundaries to protect myself from burn-out?

I get stuck in comparison when I'm on social media, what should I do?

How do I navigate vacations/time-off and prepare for retirement?

Anyone who is interested in a private practice would benefit from this course. This includes clinicians who are pre-licensed and want to get an edge in their future career, as well as therapists who are hoping to take the leap into private practice and hope to build protected and sustainable businesses. Therapists who have an established private practice and want to grow their reach through modern marketing and/or re-define their vision or diversify their income are the perfect fit for "The Established Therapist's Toolkit" course (keep scrolling to learn more!)

Yes! Some rules vary across state and country lines (for example, therapists in California can't form LLC's, but they can form professional corporations. In some states, therapists CAN form LLC's.) The nuance of these distinctions is discussed in the course. We have clinicians from all over the world who have gone through the course and are in our private facebook group, it has been so fun to connect with and learn from each other!

Yes! I've worked with coaches, consultants, and other providers in private practice and I believe that there is a lot of value in this course for all of them. In fact, I changed the name of the course from Modern Therapist Academy to The Crafted Practice because many coaches had found the course helpful in building their business. Specifically I believe the following topics will be particularly beneficial: vision + values, finances, protecting your business, modern marketing/social media, and boundaries + balance. 

1. The Crafted Practice is comprehensive and covers all the basics you need to know to start a private practice while diving deep into the creative work of modern marketing including branding and everything you need to know about social media as a wellness provider. Also, let's not forget about YOU in the process. Modern marketing has opened up so many opportunities for therapists, but this can also be incredibly overwhelming and we can get the message that we "should" be doing it all. This course addresses important areas of concern like caring for yourself, boundaries, and protecting yourself from burn out.

2. Besides being a therapist in private practice, I'm also a professor and teaching is what I do. I'm an educator at my core, and I hope this is reflected in your experience with this course.

3. I have over a decade of experience with blogging and integrating creative ways to share images, words, and resources with an audience in the digital arena. Before stepping into the world of social media as a licensed therapist I was a creative content creator for brands like Pottery Barn Kids. I edit and produce two podcasts Holding Space for Therapists and Holding Space which has been listed as a top 100 podcast on iTunes in the Health and Wellness category, has reached over half a million downloads and has created opportunities to connect with respected professionals in our field.

In this course I walk you through the steps of content creation, creating positive partnerships + digital course offerings, and using photos/typography/color/and words to create a brand that speaks to your ideal client. 

Yes! You will find a payment plan option when purchasing the course.

This course includes ALL the things I wish I had known and was given when I first started my practice, as well as the modern components of a private practice that I have integrated along the way. With that said, I've built a successful cash-pay practice, and so I do not have comprehensive experience with taking insurance. I cover the basics of insurance (pros/cons), resources to learn more, and my decision making process, but this topic is not covered in depth. 

Not at this time, but I really believe that the value of the course is worth it...even without the extra ceu's!


Lifetime Access

Once you've enrolled in the course, you will have access to all course materials for a lifetime and can come back again and again as needed! Anytime I update the course, you automatically receive the updates.

Payment Plans

In an effort to make this course accessible to everyone (including pre-licensed therapists), payment plans are available, allowing you to take the leap NOW.


Therapists enrolled in the course are invited to join a private Facebook community to discover connections, find referrals, share resources and receive continued support from Dr. Cassidy and other Crafted Practice students.


"Seriously recommend this to any and everyone branching into private practice, looking to reconnect with their why, and seeking to start being seen in a different arenas! You created such a truly beautiful, rich, and compassionate course, Cassidy."

Lisa Olivera,

Therapist, Course Creator & Author


Pricing Options

In the beginning of my career, it was hard to access all the resources that I really felt I needed. I hope to make this course more accessible to you NOW by offering a payment plan option!



The Crafted Practice Course

Your modern private practice roadmap delivered through step-by-step go at your own pace video lessons.

VIP Membership to our private Facebook group for continued support when you need it.

Anytime the course is updated, you AUTOMATICALLY get the updates!

enroll here!

Payment Plan


Pay Over 5 Months

The Crafted Practice Course

Gain access to: The Crafted Practice Course and the Private Facebook Group.

Anytime the course is updated, you AUTOMATICALLY get the updates!

With the current recession in mind, I've extended the payment plan over more months and you'll get immediate access to all course materials right away!

enroll here!

Want to hear from 4 Crafted Practice alumni?

Mary Beth, Könül, Alaina, and Courtney are 4 modern therapists at different stages of their career who have worked through the course, connected through our private Facebook group, and grown their private practices. Watch the video below to hear about their experiences!


Ready to join them in The Crafted Practice, and connect with us in our private Facebook group? We would LOVE to have you!

-Dr. Cassidy

"I wish this course had been around when I was first starting off my practice! What is easily an overwhelming process is made much simpler by Dr. Freitas and this course. She guides you step by step and has covered everything you need to think about as you consider growing and expanding. I highly recommend this for anyone new (or seasoned) in the field! You won’t regret it."

Vienna Pharaon, LMFT
Therapist in Private Practice + Founder of @mindfulmft

"I am a recently licensed marriage and family therapist and this course was so informative, comprehensive, and holistic. I was given so much detailed information about the logistics and behind-the-scenes components of building and maintaining a private practice, but I was also reminded why I am a therapist in the first place, which was so motivating. I walked away with a new excitement and confidence that I actually can build a private practice, and security knowing that I have my course content as a resource whenever I need it. "

Allison Logue, LMFT
Marriage and Family Therapist in Private Practice

"Dr. Cassidy's passion and attention to detail shined as she walked us through a clear plan aimed at helping us create a modern private practice tailored to our vision and ideal clients. From helping us clarify the big picture goals and vision to the specifics surrounding intake forms, Dr. Cassidy is intentional and thoughtful in ensuring we had the plans and tools we need in order to succeed and stand out in the quickly changing and increasingly dynamic field of therapy. "

Renata Cameron, LMFT
Founder of Milestones Mommy and Me





The Established Therapist Toolkit is an option for therapists who don't need the full road-map, but still want the lessons on Modern Marketing, Diversifying Your Income, Burnout + Boundaries, & to access to our private Facebook group.

*All of these lessons are also included in The Crafted Practice. The Toolkit is simply a condensed version for therapists who don't need the start-up videos!

Learn more about the Toolkit!

Dreaming of starting a podcast?

Check out Podcasting for Therapists

The mini (but comprehensive) course to walk you through every step of launching a podcast.

Having a podcast has been a game changer. It has directly contributed to filling my private practice with a consistent stream of new clients reaching out, and has supported me in diversifying my income. While the core course offers an introduction to podcasting for therapists, this course takes a deeper dive, offering an inside look into all the steps (with tutorials) that you can take to produce your own podcast as a therapist!

Learn more!

Interested in both courses?

There's a bundle option for you (and saves you $$!)

Course Bundle


Saves $34

Includes the complete private practice roadmap through the The Crafted Practice course AND the Podcasting for Therapists mini course.


"If you are thinking about starting a private practice, Dr. Cassidy’s course is worth the investment and then some. Dr. Cassidy teaches you what isn’t taught in school, from practical start up considerations, to modern ways of marketing and reaching your ideal clients, all while making sure everything is aligned with your values. I’ve been a practicing psychotherapist for years, but I found this course when making the transition to private practice and am so glad I did. Building my private practice has been such a meaningful and intentional process for me, and receiving guidance from someone I trust and who has put that same intention and understanding into their practice was a non-negotiable. It’s felt like Dr. Cassidy has held my hand through the process."

Alyssa Arnol, LCSW
Therapist in Private Practice

"I absolutely loved the content, style, and vibe of this course! If you are thinking about or planning to open a private practice, I highly recommend Dr. Cassidy's "Growing a Modern Private Practice" workshop/e-course. She covers all of the important aspects of starting a private practice from defining your business vision/values, to discussing finances, marketing, documentation, space considerations and so much more. I personally found a ton of value in her discussion around using modern marketing platforms (i.e. social media/apps/email marketing). Her teaching style is super relatable and conversational, which made the workshop enjoyable and fun. She is one of the best to learn from and I couldn't recommend her or this course more! "

Dr. Kelly Vincent
Psychologist in Private Practice and Owner of Movement Therapy Spaces

"Getting a private practice up and running felt like a daunting process with no textbook or real resources to turn to for modern therapists. I wondered how even to get started, how do I navigate the social media space, what content should I put out there, how do I market myself; these were some of the many questions I had running in my head before I found The Crafted Practice. Dr. Cassidy's program answered all of my questions and showed me the ins and outs of starting and marketing a private practice. It was a huge bonus that she was already well established in the social media space, where I wanted to grow. Dr. Cassidy's The Crafted Practice is detailed, thorough, and well organized. It is a huge bonus to have access to her private Facebook group to connect with other professionals in the field who are also growing their practice offline and online. Anyone who wants to start, grow, or expand their practice online must purchase this course."

Michelle Tangeman, BCBA & LMFT
Therapist in Private Practice + Podcast co-host


Whether you're hoping to start a private practice or start a side project, having a business plan is key! Click below to download your very own Entrepreneurial Therapist Business Plan. 



Private practice start up checklists, setting your rate, identifying your niche, and setting your ideal schedule...any of this interest you?! Click below to download the Ultimate Modern Private Practice Start-Up Guide!



As a professor this has been one of my favorite lectures, and now you get to be a fly on the wall! Get to know my teaching style in this free Intro to ACT class.

take me to class

Meet Dr. Cassidy

Dr. Cassidy Freitas is a Marriage and Family Therapist and owner of the group practice Freitas Family Therapy Inca podcast host, the creator of The Crafted Practice and an adjunct professor at the University of San Diego.

Hosting two podcasts, growing her social media accounts, and creating four digital courses have assisted Dr. Cassidy in filling her private practice and have given her the opportunity to collaborate and create with other prominent professionals, brands, and creators on products and offerings.

Want a peek at Dr. Cassidy's private practice website? :) 

click here!

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